The brief: reposition Jordan’s Brand’s Performance category, establishing a clear ’Jordan’ POV on Basketball culture that services it’s younger consumer base—while highlighting Russell Westbrook as the season’s hero athlete amidst the launch his latest WZ.5 shoe, the Honor the Gift collab, and a collection of performance apparel and footwear.
Graphic Designer: Andrew Chiou
Production: Falcon
Director: Christo Anesti (Kid Studios)
DP: Frank Mobilio
Photographers: Nils Ericsson, Darryl Richardson
Still Life Photographer: Dan Forbes
Editor: Red Barbaza
Post Production: The Mill
Retouching: Abby Harrison
Stylist: Turner
Hair: Rachel Lee
Makeup: Mel Sandoval
Set Design: Julien Borno
Post Production: The Mill
