For it’s Holiday campaign, Prada needed to focus on key handbags of the season, but wanted to it in an unexpected way.
In a twist on the game commonly known as ‘White Elephant’, we gifted a cast of friends of the brand–as Prada does every year—with a handbag. Expect this time they weren’t meant to keep the gift, but to regift it to someone they love.
Stills highlight the product, overlaid with a note from the first gift recipient to the person it is being regifted to, with words of affection, appreciation, and love—what he holidays are ultimately all about.
