WORK - Marie Bliss Delpy

In 2018, Reed Krakoff and Tiffany & Co. engaged Laird + Partners to reimagine a new creative platform for the brand: Believe in Dreams: an ode to optimism that built on Tiffany’s longstanding heritage of ‘engagement’ by opening the aperture on modern love.

For the Holiday ’19 campaign, we were tasked to dream up the next chapter of this new brand story, with a creative approach aimed at both core and target consumers, with a focus on boosting the China market—while avoiding the obvious Holiday clichés around ‘gifting’.

Reimagined a classic fairytale not historically associated with the Holidays—Alice in Wonderland—we changed it’s iconic codes, modernizing them. Key collections were brought to life through edgy and sophisticated storytelling in TVC, stills, and a social program, led a star studded cast of characters including Zoe Kravitz, Xiao Wen, Karen Elson, and Naomi Campbell.

One of the most successful Holiday campaigns Tiffany had seen in recent years, it wrapped up a year that saw sales boosted 7%, reaching a record $4.4 billion